I designed a promotional graphic that would be shared in the days leading up to the event. More variations were created according to specific web/app dimensions.
Marketing Materials
Signage using the existing assets were also made for the day of the event, such as directional signs, flyers, and an A-frame print. Our professional guests are pictured below!
Process
The first action upon receiving the project was to brainstorm initial ideas. With the event's focus being on networking and breakfast, I explored word associations. From there, I experimented with abstract concepts and played with potential shapes for type. Feedback leaned towards the first sketch.
The digital translations explored overlapping text bubbles to mimic conversation. I gathered event information along with potential palettes and fonts. A warm, bright palette appeared to fit for the morning time. For type, I looked at fonts that gave a sense of friendliness or boldness. We went with the first design, placing emphasis and priority on the title.
As the design evolved, I quickly learned it needed several adjustments. The shape of the coffee beans were developed more and the title elements were aligned carefully. The colors would also be modified in the animation stage to allow the title to stand out more against the background of talk bubbles.
I also made a simple storyboard to visualize the animation clearly.
First Pass
Final Pass
Fall Term Coffee and Convos
In Fall 2023, MiraCosta's Career Center sponsored the event for the second round, with nine creative professionals throughout various industries.
A countdown featuring each guest was made in anticipation of the event.
